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TitleIdea Searching for Design: How to Research and Develop Design Concepts
File Size6.1 MB
Total Pages287
Table of Contents
Chapter 1 Just Imagine if it were Possible
Chapter 2 Thinking Differently
Chapter 3 Experimental Beauty
Chapter 4 Sensory Perceptions
	Added values
Chapter 5 Adopting Responsibility
Chapter 6 Evolving the Reality
	Blue sky
Project briefs
Document Text Contents
Page 143

designer exploring the outputs of others to inspire their
own lateral directions.

It is increasingly important in a search for the designer
to identify original paths, to venture beyond what they
know, and gain understanding of other disciplines through
collaborating with those with specialist knowledge. Tim
Brown at IDEO suggests that designers need to adopt a T-
bar approach to design: a situation where they are
competent in a particular field but are also aware of their

The ability to facilitate cross-disciplinary discussion
and to broker experimental and engaging activity
between science and art is a characteristic of the
internationally acclaimed C-Lab. The research of C-Lab,
co-founded by synthetic and biological artists Howard
Boland and Laura Ciniti, explores scientific and artistic
contexts where the relationships between animate and
inanimate ideas are able to mature and become
sophisticated entities that inspire others.

The Philips Bio-light and the C-Lab installation Stress-o-
stat present inspirational insights for other creative
thinkers, which would not be available if the initiators had
not asked poignant questions. The setups—chemostats

are able to monitor and adjust the conditions of bacteria
implemented with a fluorescing protein. An exposure to
stress triggers the bacteria in the setup to express the
protein as light.

“The Microbial Home Probe project consists of a domestic
ecosystem that challenges conventional design solutions.”

Page 144

Miep Swaminathan, Philips

“Stress-o-stat is a result of an immersive and independent
laboratory practice using synthetic biology to develop new types
of artistic expressions. A special genetic switch involved in stress
response was located and combined into a genetic construct to
produce fluorescing proteins. Once implemented in bacteria,
fluorescing proteins are expressed during oxidative stress
producing a yellow-green color in response to blue light.”
Howard Boland, synthetic biological artist and co-founder of C-

Researchers such as Donna Franklin have also explored
biological activity in the creation of garments, and, in
conjunction with Garry Cass, created the Micro “be”
collection through the creation of cellulose from a colony
of bacteria.

Researcher, designer, and microbiologist Suzanne Lee
combined scientific and design disciplines to create her
Biocouture collections. Although a fashion designer, the
practice of merging disciplines is applicable to all the
creative areas, and the outputs of Suzanne Lee, Donna
Franklin, and others provide a realistic incentive in the
search for inspiration.

Page 286

Fairchild Books

FAIRCHILD BOOKS, BLOOMSBURY and the Diana logo are
trademarks of Bloomsbury Publishing Plc

Page 287

acting on or refraining from action as a result of the material in this
publication can be accepted by Bloomsbury or the author.

A catalogue record
for this book is available from the British Library.

ISBN: 978-1-4725-8196-9 (PB)
ISBN: 978-1-3500-3390-0 (eBook)
ISBN: 978-1-4725-8197-6 (ePDF)

Names: Bramston, Dave, author.
Title: Idea searching for design : how to research and develop design

concepts / by David Bramston and YeLi.
Description: Second edition. | New York : Fairchild Books, 2016. |

Series: Basics product design | Includes bibliographical references
and index.

Identifiers: LCCN 2015044116| ISBN 9781472581969 (paperback) | ISBN
9781472581976 (epdf)

Subjects: LCSH: Product design. | Creative thinking. | BISAC: DESIGN /
Product. | TECHNOLOGY & ENGINEERING / Industrial Design /

Classification: LCC TS171 .B695 2016 | DDC 658.5/752—dc23 LC record
available at

Series: Basics Product Design

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